With Celine’s new campaign featuring Joan Didion, it became evident that writers and authors will always be an influence on the masses, and they have the power to stir things up whenever they want. Buzz Bissinger once wrote a piece for GQ Magazine where he told the world about his addiction to designer leather, and how Gucci even invited him over to show him around, and it was only because he had spent so much money on them. Writers, one way or another, have a hand in the fashion world through their own influences. They’re also celebrities, and they’re also the ones with money, and with fashion, money matters.
Jeremy Scott and Katy Perry are best friends. So are him and Miley Cyrus. Which is why when they come out to his shows, people pay attention. Fashionistas and music lovers alike. It is when every pop star wears the colorful creations by the designer that the sales take height. And who doesn’t wanna dress up like their idols, or at least have what they have. It’s the emotional branding that goes along with the choices Moschino makes for its brand, and it’s the perfect combo for everyone. All are happy.
Jen Law for Dior, Cara and Eddie for Burberry, And a plethora of celebrities and bloggers for Calvin Klein’s #MyCalvins campaign make the common man notice the fashion. Such is the power of the film stars and pop stars that fill up our social media feeds.
While Pakistanis might not have the star power to battle for the spotlight and take over the fashion industry, what we do have are budding superstars who are making their name across the border, in south Asia, and hopefully in the south Asian community globally. We have them to turn to, to get the fashion collabs going.
One of those superstars is Fawad Khan. Yes, the Humsafar guy who won over the hearts of millions of girls all over the world. He is the perfect person to take a brand name forward with his good looks, boyish figure and a fan following that speaks volumes of our obsession with Humsafar. Oh, and don’t forget he co-starred with Sonam Kapoor. That makes the perfect sartorial couple, no?
HERE ARE MY 5 REASONS WHY FAWAD KHAN IS THE PERFECT AMBASSADOR FOR REPUBLIC Continue reading 5 Reasons Fawad Khan for REPUBLIC by Omar Farooq is the Perfect Choice
Winters are coming. Time to layer up! Continue reading Outfit: Hot Chocolate Days are Here
I have been featured in the Independent Fashion Bloggers Links à la Mode for the sixth time. For those of you who don’t know, Links à la Mode is a feature Independent Fashion Bloggers (IFB) started to curate the weekly top links of blog posts of the members of the IFB community. It boasts over 60,000 members. I am humbled and honored to have been selected for the sixth time.
This post had cost me a lot on my image when I posted it and I am thankful that it was good enough, and relative enough, to have been selected by IFB for their feature.
Continue reading 6th Feature at IFB Links à la Mode
I designed this kurta myself. It’s really hard to find a tailor who understands the need of a client. And i was lucky to have stumbled upon a tailor who understood what I wanted. The fit is great and the design he got almost right. Almost right is good in Pakistan, where tailors have the tendency to ruin outfits. Lucky me! Continue reading Outfit: Striped Kurta
When my blog started to gain attention among the masses, I had no idea there’d come a time when I’d be writing for various brands when they would ask me to write for them. I wrote about them earlier on because I tend to write about the things I like, and when I came to the point of being approached by brands to write for them, I was excited because now it was not just me reaching out, but i was being given consideration as my words having value. But a really good advice a friends of mine gave me back then was
“Do not go commercial at this point in your life, you have too many other things to focus on”
and his advice has stuck to me like hot glue. Continue reading On Compromising Creativity for Cash/Rewards
PFDC L’Oreal Bridal Week concluded recently. Here I pick my favorite looks from the whole affair and interpret the little of the menswear trends we can adopt to from PLBW 2014 Continue reading Menswear Trends from PLBW + TOP LOOKS
Fall is upon us and the air is beginning to get chilly. It’s about time we went out while a little bit of sun is shining and stock up on the winter wear that makes our wardrobe stand out. Of course, when walking downtown, one would wanna look absolutely fabulous, and would want to look good when going for a cup of coffee, but there is a certain feeling associated with the winter air that somehow, i feel, needs to be translated into what one is wearing. And good for us, that Stoneage offers us exactly that. Continue reading STONEAGE A/W’14-15: A Cool Way to Handle the Chill
Fashion is one of those industries that is considered frivolous, self indulgent, and highly disconnected from the real world. People call it fake, superfluous, and something not for the masses. But what they forget to look at, is that fashion is so much more more than sparkly clothes and spotlighted threads. It’s about the much ignored part of everyone’s lives; growing up. And if time has shown us anything is that fashion has grown up to be something much much more than a grasp-able thing for a select few. Now it is for everyone. Now, everyone can contribute to it. Continue reading NYFW S/S’15: When Consumers Direct Fashion